As a young boy, Mu Hak grew up in the market as a peddler. Although he is ignorant, he is strong-willed and knows how to make money. He is now the managing director of Dondon F and B, a global restaurant chain that his family started as a small gamjatang diner. However, he isn't dignified and only cares about money. He meets Dal Li, the only daughter and child of an upper-class family who runs an art gallery. She has a profound knowledge of things. She is faced with bankruptcy due to her father's sudden death, and she begins a hard life. Mu Hak and Dal Li start a relationship as creditor and debtor over the art gallery. Will these two polar opposites understand each other and fall in love?